n case you are unaware of the leading local reviews site, Yelp is an online urban city guide that helps people find places to eat, shop, drink and relax, based on a collection of reviews from the Yelp community. The Yelp website encourages Yelpers (people registered with the website) to review and rate businesses using a 5-star rating system that has become both a blessing and a curse.
In 2004 Yelp was founded in San Fransico by Jeremy Stoppleman and since then Yelpers have written over 47 million local reviews, making it perhaps the largest repository of its kind.. The company has three major components, the contributors who write reviews, the consumers who read them and the local businesses that they describe.
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